When I finished reading "The Purple Cow", one thing that came into my mind is that, I’ve got to find myself a purple cow. Since my passion is in programming, my purple cow would be to build/develop something remarkable.

I remember the author says that its better to focus on niche market of a big market, than on the big market itself. The biggest market in the world wide web would be Search Engine (google) and Social Networking (facebook).

Developing search engine is complicated, so I’m definitely not going to that direction. If the thousands of developers that Microsoft has couldn’t get it right, what chance do I have?

This leaves me to Social Networking. Despite the fact, this market has been dominated by facebook, I think there should be some undiscoverable purple cows in the market. If one ever find the purple cow in social networking market, its a guarantee success as long as you get it right.

The success of twitter and foursquare are perfect example of purple cow in social networking market. Twitter and foursquare can be considered as a social networking website, but it’s nothing like facebook or myspace. Twitter focuses on sharing status, and foursquare is geo based social networking.

On the other hand if you try to build a facebook esque website, like orkut, it won’t be as remarkable. It will be ordinary, just another social networking website.

I think it’s worth looking at social networking to see if there’s unexplored ideas, I believe people are still hungry for more remarkable social networking sites.

RWendi